Concepting graphics for the Ovation / Corporex car park in Newport, KY. The garage is underneath Ovation on the River, "Ovation is a nearly 25-acre, five-city block equivalent urban, mixed-use development along the confluence of the Ohio and Licking Rivers in Northern Kentucky. The community is host to a world-class music venue, state-of-the-art office buildings, residential options, hotels and open spaces. Once complete, Ovation will be an iconic regional epicenter of activity, offering unique public artworks, restaurants, bars, and experiences to visitors, connecting residents and the community directly to the rivers with an unbeatable view of the Cincinnati skyline."
The new development's theming incorporated "Illumination Square" as the central thoroughfare and planned to include a large hanging chandelier as a center piece in the central plaza. To further play off the idea of light and illumination, I included various iconography to further develop this system into the car park's elevator branding.
Garage Column Study
Traffic Flow Studies
